MLA Butchers How-To

MLA Butchers How-To

Meat & Livestock Australia commissioned Twig to help produce some instructional how-to videos on butchering beef.

The brief was to accurately capture how to break down various cuts of beef.

The end use was for training and inspiration for butchers nationwide. The videos are displayed on MLA's websites and used at trade shows and on social media.

CLIENT: Meat & Livestock Australia